Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Godaddy shopping experience:

1. Compare - without doubt the biggest advantage that the Godaddy offers shoppers today is the ability to compare thousands of Godaddy at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Godaddy? Wrong! If the Godaddy is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Godaddy then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Godaddy? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Godaddy and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Godaddy wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Godaddy then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Godaddy site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Godaddy, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Godaddy, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

{{Infobox_Company |company_name = Go Daddy | company_logo = ] | company_type = [Private company | foundation = [Scottsdale, Arizona 1997 | location = [Scottsdale, Arizona, [USA | key_people = [Bob Parsons | industry = [Domain Registrar | products = Web services | homepage= http://www.godaddy.com | -->

Go Daddy is an Internet Domain name registrar and web hosting company, which also sells e-business related software and services.

Founded in 1997 by Bob Parsons, who previously founded the software development company Parsons Technology, Inc., Go Daddy has become the largest ICANN-accredited Domain name registrar and the first registrar to surpass Network Solutions in total domain names registered. Go Daddy won the CNET Editor's Choice award in 2001 and the Name Intelligence Largest Net Gain Award in both 2002 and 2003, jumping from fifth largest registrar to third largest overall, trailing only Network Solutions and Tucows. The Go Daddy Group, which includes Wild West Domains (its resale brand) as well as Blue Razor (its bulk domain brand), is currently the largest registrar in the world. RegistrarStats

Since Go Daddy's expanded growth into the information technology industry, it has participated in activities concerning the Internet in general. In the recent past, Go Daddy sued VeriSign, over the Site Finder controversy which put a wildcard in all domain names causing a web site from VeriSign, Inc. to appear if the domain name had not been registered. This event caused controversy over VeriSign's role as the sole maintainer of the .com and .net domain names. VeriSign pulled the wildcard service after a letter from ICANN. Go Daddy was also more recently sued by Web.com for patent infringement.{{cite news] Network Solutions, surpassing them to become the largest domain registrar on April 26, 2005.{{cite news], in April 2006, the company donated $10,000 to the OpenSSH development program, which is managed by OpenBSD.{{cite pressrelease] in which volunteers pose online as minors to catch child predators.{{cite pressrelease|url=http://www.hostreview.com/news/news/060331GODADDY.html|title=Radio GoDaddy Rebranded to Life Online(TM) With Bob Parsons-->

Awards Go Daddy has won the Arizona Corporate Excellence Award for fastest growing privately held company in 2003 and Named Arizona Hot Growth Company in 2004. Nationally, Go Daddy has been ranked #102 on the Inc. 500 list of fastest-growing privately held companies of 2005. {{cite web|url=http://www.inc.com/app/inc500/viewCompany2005.jsp?cmpId=2005102|title=The 2005 Inc. 500 Profiles|publisher=Inc.com|accessdate=2007-02-04--> Of the privately held technology companies on the list, Go Daddy ranked #1. Ed Denison Business Leader of the Year, awarded to Bob Parsons at the Arizona Governor's 2005 Innovation Celebration. Go Daddy has also been ranked #20 on the 2005 Deloitte Technology Fast 500.

Marketing Go Daddy's advertising is produced in house, and typically emphasizes sexually suggestive material. Featured on their website, most of Go Daddy's commercials began with the 2005 Super Bowl advertisement, and from there went further to other television stations, with many being rejected for content. CEO Bob Parsons refers to the marketing as "GoDaddy-esque" which he describes as "fun, edgy and a bit inappropriate."

The "Go Daddy Girl" Most of the TV ads star current World Wrestling Entertainment WWE Diva Candice Michelle, in some sort of sexual-related theme. Candice Michelle has been referred to as "Miss GoDaddy.com" or "The Go Daddy Girl" by fans and on WWE TV shows, where she also does the "Go Daddy Dance" (twirling her arms around her body while slowly turning) as part of her gimmick (professional wrestling).

2005 Super Bowl advertisement In 2005, the company produced a commercial to parody the controversy over an incident that occurred during the previous year's Super Bowl XXXVIII halftime show controversy. It was aired in its first scheduled time slot, but was pulled from its second spot by Fox Broadcasting Company following reported complaints from the National Football League.

Although the ad did not go over well with some viewers,http://www.msnbc.msn.com/id/6930045/ Go Daddy saw traffic to its website increase considerably more than to the sites of other Super Bowl advertisers.

2006 Super Bowl advertisement Candice Michelle appeared in the 2006 Super Bowl advertisement for Go Daddy. Approval of the advertisement was tough to achieve, with 13 versions getting rejected. The 14th version submitted was finally deemed "acceptable" on February 2. WWE announced that since the ad that aired at the Super Bowl was a highly edited version of the original ad, they would show the full, uncensored ad the day after on WWE Raw.http://www.wwe.com/shows/raw/2085820

2007 Super Bowl advertisement Go Daddy purchased advertising for the 2007 Super Bowl. According to CEO Bob Parsons, two ads were rejected by CBS for content. It was announced on January 29th that the third ad has been approved to air, featuring Ms. Michelle being sprayed with champagne with the Orange County Choppers crew and Indy Racing League driver Danica Patrick in a "marketing department meeting".

2008 Super Bowl advertisement On August 13, 2007 Bob Parsons announced that Go Daddy may be sitting out the 2008 Super Bowl. "Advertising during the Super Bowl is 'super' expensive. The total cost will exceed 10 million dollars," said Parsons. "There's always the possibility that we might not be able to get an appropriately edgy ad approved. All this considered, there's a strong argument for staying on the sidelines this year and taking that Super Bowl advertising money and using it for other opportunities," he added.

Reactions Go Daddy's 2007 Super Bowl ad was criticized, in The New York Times as being "cheesy";{{cite news] as "raunchy, 'Girls Gone Wild' style";{{cite news|title=Not-So-Super Ads|publisher=The National Review|last=Nimouse (pseudonym)|first=Anna|date=February 6, 2007|accessdate=2007-02-07|url=http://article.nationalreview.com/?q=ODYyMGY4OTJkODhiYjczMmUwMzMwNThhZTY2ZjE2Yjk=|quote=The Go Daddy commercial that garnered enormous reaction (much negative) last year, with the buxom babe wearing a skimpy T-shirt with the logo across her chest, was tame in comparison to the raunchy, “Girls-Gone-Wild” style of this year’s advertisement. The fact that the ad caused such a stir last year probably helped determine the content of this one.--> and "just sad" by Barbara Lippert in Adweek, who gave the ad a "D".{{cite news], reviewing the success of Super Bowl advertising in getting potential customers online, listed the 2007 commercial as one of only eight "Touchdown"-worthy ads among the day's high-priced advertisers.{{cite web|url=http://www.reprisemedia.com/pdf/RepriseMedia_SearchMarketingScorecard_07.pdf|publisher=Reprise Media|title=Search Marketing Scorecard|accessdate=2007-02-07|format=PDF--> While IAG Research, which rated the effectiveness of likeability and memorability of the ads, ranked Go Daddy's spot as second for most-recalled.{{cite press release|url=http://biz.yahoo.com/prnews/070207/nyw124.html?.v=83|title=IAG Research Announces Top Super Bowl Ad|publisher=IAG Research|date=February 7, 2007|accessdate=2007-02-07-->

Controversies ===Suspension of Seclists.org===On January 24, 2007, Go Daddy deactivated the domain of computer security site, Seclists.org, taking 250,000 pages of security content offline.{{cite news] to Go Daddy regarding usernames and passwords posted a week earlier to the full-disclosure mailing list and archived on the Seclists.org site as well as many other websites. Seclists.org administrator Gordon Lyon, who goes by the handle "Fyodor (Hacker)", provided logs to CNET News.com showing Go Daddy de-activated the domain 52 seconds after leaving him a voicemail, and he had to go to great lengths to get the site reactivated. Go Daddy general counsel Christine Jones stated that Go Daddy's terms of service "reserves the right to terminate your access to the services at any time, without notice, for any reason whatsoever." Lyon has since set up a Web site critical of Go Daddy's handling of the complaint against SecLists, at NoDaddy.com, which was donated to him by a former customer of the registrar.{{cite web|url=http://blog.wired.com/27bstroke6/2007/01/godaddy_meet_no.html|publisher=Wired.com Blog 27B Stroke 6|last=Singel|first=Ryan|coauthors=Kevin Poulsen|title=GoDaddy, Meet NoDaddy|date=29 January 2007|accessdate=2007-02-05-->

Deletion of FamilyAlbum.com In early 2007, Go Daddy canceled the domain registration for FamilyAlbum.com, claiming that the owner of the domain did not keep his e-mail address on file with Go Daddy and in the whois database up-to-date.{{cite news|url=http://domainnamewire.com/2007/02/27/godaddy-deletes-domain-name-for-inaccurate-email-address/|title=GoDaddy Deletes Domain Name for Inaccurate Email Address|publisher=Domain Name Wire|date=February 27, 2007|last=Allemann|first=Andrew--> Although ICANN policy allows a registrar to delete a domain registration for inaccurate information in the whois database, the registrant had a correct phone number and postal address. Furthermore, GoDaddy did not delete the domain name and instead sold the registration to another GoDaddy customer. There is debate in the internet community as to whether Go Daddy took the correct action.

Shutdown of Chinese dissidents' sites In 2007, several websites critical of the human rights abuses in People's Republic of China were shut down by Go Daddy, possibly under the pressure of the PRC government. Go Daddy denied any political involvement in the shutdown.http://www.rsf.org/article.php3?id_article=23349http://www.epochtimes.com/gb/7/8/20/n1807940.htm

Cancelled initial public offering On April 12, 2006, Marketwatch reported that Go Daddy Group Inc., had hired Lehman Brothers to manage an initial stock offering that could raise more than $100 million and value the company at several times that amount. On May 17, 2006 Go Daddy filed an S-1 registration statement prior to an initial public offering.http://www.azcentral.com/community/gilbert/articles/0517gr-godaddy0517Z12.html On August 8, 2006 Bob Parsons, CEO of Go Daddy, announced that after some serious consideration, Go Daddy was not going to go public and that he had withdrawn the company's IPO filing.http://www.bobparsons.com/WhyIPOPulled.html

References

See also

External links

{{Infobox_Company |company_name = Go Daddy | company_logo = ] | company_type = [Private company | foundation = [Scottsdale, Arizona 1997 | location = [Scottsdale, Arizona, [USA | key_people = [Bob Parsons | industry = [Domain Registrar | products = Web services | homepage= http://www.godaddy.com | -->

Go Daddy is an Internet Domain name registrar and web hosting company, which also sells e-business related software and services.

Founded in 1997 by Bob Parsons, who previously founded the software development company Parsons Technology, Inc., Go Daddy has become the largest ICANN-accredited Domain name registrar and the first registrar to surpass Network Solutions in total domain names registered. Go Daddy won the CNET Editor's Choice award in 2001 and the Name Intelligence Largest Net Gain Award in both 2002 and 2003, jumping from fifth largest registrar to third largest overall, trailing only Network Solutions and Tucows. The Go Daddy Group, which includes Wild West Domains (its resale brand) as well as Blue Razor (its bulk domain brand), is currently the largest registrar in the world. RegistrarStats

Since Go Daddy's expanded growth into the information technology industry, it has participated in activities concerning the Internet in general. In the recent past, Go Daddy sued VeriSign, over the Site Finder controversy which put a wildcard in all domain names causing a web site from VeriSign, Inc. to appear if the domain name had not been registered. This event caused controversy over VeriSign's role as the sole maintainer of the .com and .net domain names. VeriSign pulled the wildcard service after a letter from ICANN. Go Daddy was also more recently sued by Web.com for patent infringement.{{cite news] Network Solutions, surpassing them to become the largest domain registrar on April 26, 2005.{{cite news], in April 2006, the company donated $10,000 to the OpenSSH development program, which is managed by OpenBSD.{{cite pressrelease] in which volunteers pose online as minors to catch child predators.{{cite pressrelease|url=http://www.hostreview.com/news/news/060331GODADDY.html|title=Radio GoDaddy Rebranded to Life Online(TM) With Bob Parsons-->

Awards Go Daddy has won the Arizona Corporate Excellence Award for fastest growing privately held company in 2003 and Named Arizona Hot Growth Company in 2004. Nationally, Go Daddy has been ranked #102 on the Inc. 500 list of fastest-growing privately held companies of 2005. {{cite web|url=http://www.inc.com/app/inc500/viewCompany2005.jsp?cmpId=2005102|title=The 2005 Inc. 500 Profiles|publisher=Inc.com|accessdate=2007-02-04--> Of the privately held technology companies on the list, Go Daddy ranked #1. Ed Denison Business Leader of the Year, awarded to Bob Parsons at the Arizona Governor's 2005 Innovation Celebration. Go Daddy has also been ranked #20 on the 2005 Deloitte Technology Fast 500.

Marketing Go Daddy's advertising is produced in house, and typically emphasizes sexually suggestive material. Featured on their website, most of Go Daddy's commercials began with the 2005 Super Bowl advertisement, and from there went further to other television stations, with many being rejected for content. CEO Bob Parsons refers to the marketing as "GoDaddy-esque" which he describes as "fun, edgy and a bit inappropriate."

The "Go Daddy Girl" Most of the TV ads star current World Wrestling Entertainment WWE Diva Candice Michelle, in some sort of sexual-related theme. Candice Michelle has been referred to as "Miss GoDaddy.com" or "The Go Daddy Girl" by fans and on WWE TV shows, where she also does the "Go Daddy Dance" (twirling her arms around her body while slowly turning) as part of her gimmick (professional wrestling).

2005 Super Bowl advertisement In 2005, the company produced a commercial to parody the controversy over an incident that occurred during the previous year's Super Bowl XXXVIII halftime show controversy. It was aired in its first scheduled time slot, but was pulled from its second spot by Fox Broadcasting Company following reported complaints from the National Football League.

Although the ad did not go over well with some viewers,http://www.msnbc.msn.com/id/6930045/ Go Daddy saw traffic to its website increase considerably more than to the sites of other Super Bowl advertisers.

2006 Super Bowl advertisement Candice Michelle appeared in the 2006 Super Bowl advertisement for Go Daddy. Approval of the advertisement was tough to achieve, with 13 versions getting rejected. The 14th version submitted was finally deemed "acceptable" on February 2. WWE announced that since the ad that aired at the Super Bowl was a highly edited version of the original ad, they would show the full, uncensored ad the day after on WWE Raw.http://www.wwe.com/shows/raw/2085820

2007 Super Bowl advertisement Go Daddy purchased advertising for the 2007 Super Bowl. According to CEO Bob Parsons, two ads were rejected by CBS for content. It was announced on January 29th that the third ad has been approved to air, featuring Ms. Michelle being sprayed with champagne with the Orange County Choppers crew and Indy Racing League driver Danica Patrick in a "marketing department meeting".

2008 Super Bowl advertisement On August 13, 2007 Bob Parsons announced that Go Daddy may be sitting out the 2008 Super Bowl. "Advertising during the Super Bowl is 'super' expensive. The total cost will exceed 10 million dollars," said Parsons. "There's always the possibility that we might not be able to get an appropriately edgy ad approved. All this considered, there's a strong argument for staying on the sidelines this year and taking that Super Bowl advertising money and using it for other opportunities," he added.

Reactions Go Daddy's 2007 Super Bowl ad was criticized, in The New York Times as being "cheesy";{{cite news] as "raunchy, 'Girls Gone Wild' style";{{cite news|title=Not-So-Super Ads|publisher=The National Review|last=Nimouse (pseudonym)|first=Anna|date=February 6, 2007|accessdate=2007-02-07|url=http://article.nationalreview.com/?q=ODYyMGY4OTJkODhiYjczMmUwMzMwNThhZTY2ZjE2Yjk=|quote=The Go Daddy commercial that garnered enormous reaction (much negative) last year, with the buxom babe wearing a skimpy T-shirt with the logo across her chest, was tame in comparison to the raunchy, “Girls-Gone-Wild” style of this year’s advertisement. The fact that the ad caused such a stir last year probably helped determine the content of this one.--> and "just sad" by Barbara Lippert in Adweek, who gave the ad a "D".{{cite news], reviewing the success of Super Bowl advertising in getting potential customers online, listed the 2007 commercial as one of only eight "Touchdown"-worthy ads among the day's high-priced advertisers.{{cite web|url=http://www.reprisemedia.com/pdf/RepriseMedia_SearchMarketingScorecard_07.pdf|publisher=Reprise Media|title=Search Marketing Scorecard|accessdate=2007-02-07|format=PDF--> While IAG Research, which rated the effectiveness of likeability and memorability of the ads, ranked Go Daddy's spot as second for most-recalled.{{cite press release|url=http://biz.yahoo.com/prnews/070207/nyw124.html?.v=83|title=IAG Research Announces Top Super Bowl Ad|publisher=IAG Research|date=February 7, 2007|accessdate=2007-02-07-->

Controversies ===Suspension of Seclists.org===On January 24, 2007, Go Daddy deactivated the domain of computer security site, Seclists.org, taking 250,000 pages of security content offline.{{cite news] to Go Daddy regarding usernames and passwords posted a week earlier to the full-disclosure mailing list and archived on the Seclists.org site as well as many other websites. Seclists.org administrator Gordon Lyon, who goes by the handle "Fyodor (Hacker)", provided logs to CNET News.com showing Go Daddy de-activated the domain 52 seconds after leaving him a voicemail, and he had to go to great lengths to get the site reactivated. Go Daddy general counsel Christine Jones stated that Go Daddy's terms of service "reserves the right to terminate your access to the services at any time, without notice, for any reason whatsoever." Lyon has since set up a Web site critical of Go Daddy's handling of the complaint against SecLists, at NoDaddy.com, which was donated to him by a former customer of the registrar.{{cite web|url=http://blog.wired.com/27bstroke6/2007/01/godaddy_meet_no.html|publisher=Wired.com Blog 27B Stroke 6|last=Singel|first=Ryan|coauthors=Kevin Poulsen|title=GoDaddy, Meet NoDaddy|date=29 January 2007|accessdate=2007-02-05-->

Deletion of FamilyAlbum.com In early 2007, Go Daddy canceled the domain registration for FamilyAlbum.com, claiming that the owner of the domain did not keep his e-mail address on file with Go Daddy and in the whois database up-to-date.{{cite news|url=http://domainnamewire.com/2007/02/27/godaddy-deletes-domain-name-for-inaccurate-email-address/|title=GoDaddy Deletes Domain Name for Inaccurate Email Address|publisher=Domain Name Wire|date=February 27, 2007|last=Allemann|first=Andrew--> Although ICANN policy allows a registrar to delete a domain registration for inaccurate information in the whois database, the registrant had a correct phone number and postal address. Furthermore, GoDaddy did not delete the domain name and instead sold the registration to another GoDaddy customer. There is debate in the internet community as to whether Go Daddy took the correct action.

Shutdown of Chinese dissidents' sites In 2007, several websites critical of the human rights abuses in People's Republic of China were shut down by Go Daddy, possibly under the pressure of the PRC government. Go Daddy denied any political involvement in the shutdown.http://www.rsf.org/article.php3?id_article=23349http://www.epochtimes.com/gb/7/8/20/n1807940.htm

Cancelled initial public offering On April 12, 2006, Marketwatch reported that Go Daddy Group Inc., had hired Lehman Brothers to manage an initial stock offering that could raise more than $100 million and value the company at several times that amount. On May 17, 2006 Go Daddy filed an S-1 registration statement prior to an initial public offering.http://www.azcentral.com/community/gilbert/articles/0517gr-godaddy0517Z12.html On August 8, 2006 Bob Parsons, CEO of Go Daddy, announced that after some serious consideration, Go Daddy was not going to go public and that he had withdrawn the company's IPO filing.http://www.bobparsons.com/WhyIPOPulled.html

References

See also

External links



 

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